The Bern Bike Revolution in full effect

The Bern Bike Revolution (BBR) has kicked off the summer season with new product, new locations and new partners to embrace the growing urban bike movement. The BBR program targets urban centers that have embraced the bike revolution through new bike share programs, adding bike lanes and partnering with bike organizations to promote education and advocacy.

Bern has enjoyed being a part of the urban bike movement with many of its all-season helmets, including the Brentwood and Berkeley. But last season, Bern launched the Allston, a cycling-specific helmet developed alongside the world’s best cycle messengers and cyclecross racers. The Allston offers a highly vented urban helmet that has been seen on athletes in L.A.-based crit races, college students, messengers and bike share members throughout the country.

Bern’s Allston in Satin White

The Allston riding in style with Mike Powers riding L.A.’s Wolfpack Hustle Event earlier this month.

To compliment this new product offering and continue our commitment to the urban bike market, Bern has hired bike shop mechanics, bike messengers and bike aficionados as BBR reps in New York City, Los Angeles, Boston, Washington D.C., Portland, Seattle and San Francisco. These reps support local city-based shops while also developing a local following through event sponsorships, non-profit partnerships and alignments with various couriers, pedi-cabs and other professional, bike-oriented businesses. BBR reps offer an unmatched level of service and commitment to the independent bike retailers in these key cities.

BBR-Boston Rep Kurt Belhumeur and Bern Founder/CEO Dennis Leedom with the crew from Ace Wheel Works in Somerville, Mass.

BBR-Boston Rep Kurt Belhumeur and Bern Founder/CEO Dennis Leedom with the crew from Ace Wheel Works in Somerville, Mass.

The growth of the urban bike movement and Bern’s leadership in this marketplace have caught the attention of other brands and allowed us to extend the BBR family with the addition of Biria Bikes and Krypotonite locks. We are excited to work with each of these iconic brands in select cities and further our commitment to the bike market, the independent bike retailers and each city’s bike community. Keep your eyes out for more information about the BBR, events and our partners in the coming weeks. And come join the revolution with Bern, Biria and Kryptonite!

For more information about Bern:
bernunlimited.com
https://www.facebook.com/bernunlimited

For more information about BIria:
www.biria.com
https://www.facebook.com/pages/Biria-Bikes/429635720458

For more information about Kryptonite:
https://www.facebook.com/kryptonitelock
www.kryptonitelock.com

A few questions with Mike Bowers

We recently had time to talk to Bern bike ambassador “cool-ass” Mike Bowers in Los Angeles. He catches us up on the Wolfpack Hustle crit and how the scene in L.A. is doing nothing but growing. Thanks, Mike!

Check out the Mike Bowers Interview Here!


Success at Clash at Clairemont 8 — In the words of Andy Mac

clash at claremont

Hello all,

I’m proud to report that Clash at Clairemont 8 once again was a smashing success. Bands rocked, skaters and BMXers ripped, families had a blast and collected free stuff, and we raised more money for Grind for Life than we ever have. The highlight of the day was doing the “Skate Like Mike” best trick contest on the vert ramp. Everyone had to ride with an eye patch just like Mike Rogers (who lost his right eye in his second battle with cancer). Loosing your depth perception makes skating all the more challenging, but somehow Tony Hawk was still able to put down a McTwist. The best part was the photo of everyone rocking their eye patches with Mike in the middle showing us all what is really possible.

Now, it’s on with the summer and time for my annual pilgrimage to Camp Woodward in central PA. I’ll of course run the “Up Hill Tic-Tac Race” for the kids, and the kids need prizes. There will be three divisions, with prizes for first, second and third. As in years past, Woodward digital media will be shooting all week, and I’ll put together a GoPro clip from the race. Thanks in advance. Woodward kids looove the swag!

Peace,

Andy

LE RÊVE — You are the vision

Bern, iBike and Ombre et Lumières worked together to create a video about a vision. Montreal’s Vélo iBike has a vision that connects to the Bern Bike Revolution vision.

It’s a vision of an urban environment with more bikes and less cars, more green spaces and parks than parking lots, more clean air and healthy living than pollution.

In the words of iBike Montreal:

”To have more people on bikes, it is healthy for a city and for it’s habitants, it’s the reason why we promote urban cycling. We are trying to bring the bike community together, because together we are more. Together we speak louder and we can make things change.’’

It’s simple : More bike lanes + better bike infrastructure = more security for cyclists = more cyclists = better urban environnement.

Be part of it. You are the vision. Ride your bike.

A big thanks to iBike and Ombres et Lumières for making this happen.


veloibike.ca/
ombreslumieres.com/