Dale wins the 100k

In case you missed it Dale won the 100k from the TGR Collab contest that was going on this fall. From his humble beginnings in the Mount Snow Valley to his more recent slaying of the Salt Lake Valley, Dale kills it from tha park to the BC. Well deserved Win Dale, drinks are on you next time we’re in Utah! 

#bernatinterbike

After 8 days in Vegas I have never been so happy to be back at Bern HQ. This was our first show with our new booth so the crew headed out early to get acquainted with our new super structure. We arrived at Mandalay Bay and the Luxor wide-eyed and ready for our biggest trade show to date, we got a few hours at the pool in (souphorse got over 25 hours at the pool in) and headed to build the booth of dreams.

We debuted the new Morrison helmet at the Outdoor Demo in Boulder City to rave reviews from Pink Bike, Bike Mag, and more. We couldn’t be more thankful to all the folks who came by and tested the lid and gave us feedback. We will see you there next year with even more Mountain Bike offerings.

We built it, and they certainty did come, in droves. The first day of Interbike came in hot, and had us running around like madmen showing helmets, writing orders, and jamming to the beats our friends Chrome were bumping next door in the Urban Yard. Beer Thirty came in at around 1:30 and we were all certain this show was one of the books.

The great part of these shows really is seeing everyone, from our athletes to our friends and retail partners, you always walk away feeling nostalgic about the prime bro time with your bros. Our Bike athletes are some of the most dedicated, and hard working of the bunch. Special thanks to Nico, Corey, Squid, and Alex Price for being such a huge help during the show, and sticking around until 1:30 in the morning waiting for crates. Huge thanks to all the Bern Reps for coming out and showing your pride in our brand, without you guys we wouldn’t have rocking shows like this. I can’t wait to party with you all again at Benihana next year.

Another year in the books, another week full of memories with our awesome crew. Thank you to all the retailers, fans, and athletes that stopped by our booth this year. We wouldn’t be here without you. vive las vegas.